Metland Venya Ubud, formerly known as Horison Ume Ubud, recently completed a significant rebranding process in 2024. Although rebranding is a major step, this new journey came with the challenge of rebuilding brand awareness among an audience already familiar with the previous name. However, through collaboration with 610Designs, Metland Venya Ubud successfully navigated this process smoothly, even showing encouraging results in increasing brand awareness and direct booking conversions through their new website.

The official Metland Venya Ubud website only launched in August 2024, and since then, 610Designs has implemented SEO and SEM strategies specifically designed to enhance exposure and attract more visitors. Although the website's operational period is still relatively new, the results have been quite positive. Brand awareness has increased significantly, with more people beginning to recognize Metland Venya Ubud as a premium resort destination in Ubud, Bali. One notable achievement is the increase in direct booking conversions through the website. By focusing on user experience, optimizing web pages, and strategically placing CTAs (Call-to-Action), Metland Venya Ubud has gradually seen a rise in direct bookings. This is crucial in reducing dependence on third-party platforms, allowing the resort to maintain higher profit margins.